洗樓王重塑品牌定位——發布全新口號「品牌活動 策劃首選」迎向 2026 整合推廣新時代
自 2013 年以街頭推廣與派傳單服務起家，洗樓王 Flyer King 今日宣布推出全新品牌口號：「品牌活動 策劃首選」。
隨着企業踏入發展新階段，這一品牌更新亦標誌洗樓王正式以 2026 年作為轉型深化的重要起點，全面邁向更策略化、整合化的市場推廣模式。
對洗樓王創辦人 楊慧娜（Chloe Yeung）而言，這句口號既象徵企業品牌形象的全新定位，也意味著公司在多年累積後，於 2026 年正式完成由「執行單位」走向「整合市場推廣夥伴」的關鍵轉變。
從街頭累積而來的洞察：理解推廣的本質
回顧創業初期，Chloe 長期於街頭前線觀察品牌如何在最直接的環境中觸及市民——由地鐵站出口到商場外圍，這些第一線場景為她累積大量實戰經驗，亦成為洗樓王日後策略升級的重要基礎。
多年來，她逐步看見市場的轉變。
消費者的決策模式，已由單一接觸進化為跨平台、跨場景的複合旅程：
街頭宣傳已難以獨力帶動轉換；品牌必須同時在社交媒體、現場活動、內容曝光等多個節點，建立持續而一致的溝通。
正是基於這些觀察，洗樓王在過去數年逐步調整發展方向，並於 2026 年前後正式將策劃能力置於企業核心——不再只執行活動，而是設計整個推廣旅程。
企業轉型的核心：讓活動成為品牌策略的一部分
隨着團隊能力持續擴張及客戶需求日趨成熟，洗樓王近年承接更多具策略層面的推廣項目，涵蓋品牌活動策劃、內容整合、戶外廣告布局，以至線上線下融合的整合推廣方案。
進入 2026 年，這些累積正式整合為清晰的服務方向——
活動不再是單一項目，而是品牌整體策略中的關鍵一環。
這些改變的背後，源自洗樓王創辦人 楊慧娜一直堅持的核心理念：
推廣並非一次性的曝光，而是需要長期經營的品牌工程。
基於此，洗樓王在鞏固街頭推廣專長的同時，亦同步強化：
・活動企劃與整體體驗設計
・多平台內容整合與 O2O 推廣策略
・品牌形象管理與推廣流程規劃
・後續曝光優化與數據化轉換追蹤
目標是在街頭、線上及現場活動之間，建立一條 於 2026 年正式成形、可持續延展的品牌溝通軌跡。
正式加入 4A 廣告商會：邁向新階段的重要里程
2025 年 9 月，洗樓王獲邀成為香港 4A 廣告商會附屬會員。
對洗樓王而言，這不僅是業界對其專業能力的肯定，亦為公司於 2026 年全面深化轉型 提供了重要基礎。
對 Chloe 而言，這一步象徵企業已準備好踏入更廣闊的平台——
不只是執行更多活動，而是為品牌提供更完整、更具策略性的整合推廣方案。
以策劃為核心：洗樓王的新品牌方向
這句全新口號，標誌洗樓王由單一推廣執行者，正式走向以策劃思維主導的整合推廣夥伴。
・擺脫傳統派街與派單的單一角色
・邁向兼具策劃力、創意力與執行力的推廣團隊
・深化品牌活動設計、街頭推廣策略與 O2O 整合能力
・為客戶建立具延伸性與可持續性的完整推廣鏈
對洗樓王而言，這不只是一句口號，而是由 2026 年開始，團隊所有決策與執行的共同準則——讓外界一眼看清洗樓王的角色，已是品牌真正的策劃夥伴。
關於洗樓王 Flyer King
洗樓王成立於 2013 年，是香港具代表性的市場推廣公司之一，由洗樓王創辦人 楊慧娜 創立。公司業務涵蓋活動策劃、街頭推廣、戶外廣告、量身定制推廣內容規劃、線上整合推廣及創意製作等範疇，致力為品牌打造兼具曝光、體驗與轉換效果的全方位推廣方案。
如需洽詢合作或了解更多活動案例，歡迎聯絡：
🌐 官方網站：www.flyerking.com.hk
📲 查詢聯絡：https://wa.me/85294046128
Flyer King Repositions Its Brand for 2026, Launches New Slogan
“The First Choice for Brand Event Planning” to Lead Integrated Service Upgrade**
Founded in 2013 with a focus on street promotions and flyer distribution, Flyer King (洗樓王) officially announced the launch of its new brand slogan—“The First Choice for Brand Event Planning”—as the company enters 2026.
The new slogan represents a significant upgrade to Flyer King’s brand positioning and marks a clear strategic direction for the company in 2026: transitioning from a pure execution-driven team to a comprehensive, integrated marketing partner, built on years of hands-on industry experience.
Founder Chloe Yeung stated that a brand is the result of long-term accumulation, and promotional strategies must continuously evolve alongside market changes. The launch of the new slogan is a clear response to Flyer King’s future development direction, grounded in years of practical experience.
From Street-Level Execution to Integrated Marketing: The Next Chapter of Transformation
Over the years, Flyer King has accumulated extensive market insights through a large number of frontline promotional campaigns. The company has observed that consumer decision-making has shifted from single-point exposure to multi-platform, multi-touchpoint integrated experiences.
As the market environment becomes increasingly complex, demand for integrated marketing solutions continues to rise. In response, Flyer King has steadily adjusted its service structure over the past few years. By 2026, the company has fully implemented its transformation strategy—expanding beyond traditional street execution to include brand event planning, online-to-offline integrated promotion, outdoor advertising, event production, and content marketing.
The company emphasized that promotion is no longer a one-off execution task. To achieve sustainable and scalable results, campaigns must integrate strategic planning, on-site experience design, and post-campaign exposure management, forming a complete and effective promotional ecosystem.
Looking Ahead: From Execution Provider to Long-Term Strategic Partner
With growing experience and strengthened capabilities, Flyer King has increasingly established long-term partnerships with corporate clients. Entering a new phase of development in 2026, the company continues to increase investment in event planning, creative design, cross-platform content integration, and brand management, while further expanding its integrated marketing strategies to help brands build sustainable visibility and engagement.
Founder Chloe Yeung reiterated the company’s core philosophy:
Brand promotion is not a one-time action, but a long-term process that allows brands to remain visible and memorable.
Based on this belief, Flyer King continues to strengthen its street promotion execution while simultaneously offering event planning, cross-platform exposure strategies, experience design, and post-campaign optimization, enabling brands to create consistent and memorable visibility across street, online, and event environments.
4A Membership: A Symbol of Transformation Milestones
In September 2025, Flyer King officially became an Associate Member of the Hong Kong 4A’s (Association of Accredited Advertising Agents), laying a solid foundation for its long-term transformation.
According to founder Chloe Yeung, this professional recognition not only affirms the team’s past efforts, but also serves as a critical starting point for the company’s new positioning in 2026—driving continued advancement in strategic planning and event planning capabilities, and further elevating overall service standards.
New Slogan, New Positioning: Advancing Brand Event Planning in 2026
The new slogan, “The First Choice for Brand Event Planning,” clearly communicates Flyer King’s service positioning as it enters a new phase in 2026:
- Moving beyond the role of a traditional flyer distribution company
- Fully evolving into a professional team specializing in event planning and integrated marketing
- Focusing on street promotions, brand events, and online integrated marketing as core strengths
- Committed to delivering sustained and effective brand exposure and engagement
The company stated that the new slogan will serve as a guiding principle for future marketing strategies and service upgrades, helping clients better understand Flyer King’s core value and its development blueprint for the next stage.
About Flyer King
Founded in 2013 by Chloe Yeung, Flyer King (洗樓王) is one of Hong Kong’s established marketing and promotion companies. Its services cover event planning, street promotions, outdoor advertising, customized promotional content planning, online integrated marketing, and creative production, dedicated to delivering comprehensive marketing solutions that combine visibility, experience, and conversion effectiveness.
Media and brand partners are welcome to enquire about collaboration opportunities and campaign case studies via the official website.
🌐 Official Website: www.flyerking.com.hk
📲 Enquiries: https://wa.me/85294046128
